Abraham, Eizik and A&P

Since the time of Avraham the first Jew, Kashrus has been on the minds and in the mouths of Jewish people. The contemporary proliferation of religious dietary observance has not gone unnoticed by the food industry at large.

The Great Atlantic & Pacific Tea Company announced a major new initiative to expand its Kosher product offerings, kicking off with a greatly enhanced and certified selection of essentials for the Passover holiday season. From now through April 28, Passover shoppers at select A&P, Pathmark, Waldbaum’s and Food Emporium stores serving Jewish communities throughout the tri-state area will find a new focus on kashrus thanks to Barry Eizik who has been appointed Kosher Category Manager in a recently created role. With more than thirty years of experience in the Kosher food industry, Eizik is a qualified expert living in the Jewish community and responsible for ensuring that the community’s needs are consistently met. “We have the buying power of 300 stores, and we are identifying the demography of strong kosher communities and offering selection and value,” Eizik said. “A&P received certification from KOF-K Kosher for the sale of all chometz products supplied by A&P’s primary distributor allowing customers to be able to buy all chometz products immediately after Passover.”

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 395 stores in eight states and the District of Columbia under the following names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Superfresh and Food Basics.

“This initiative reflects our renewed commitment to becoming the Store of the Neighborhood for all of our customers who keep Kosher.” John Mortiz, Senior Vice President of Marketing at A&P said. “With our enhanced assortment of Kosher product offerings, we hope to deepen our legacy of being more than just a store for the highest quality products at great prices – but also being a trusted friend, neighbor and part of the Jewish communities we proudly serve.”