health mind and body

Gurwin’s ‘L’dor v’dor’ calendar wins silver prize


The annual calendar produced by Gurwin Jewish’s Fay J. Lindner Residences in Commack was selected as a Silver Award winner in the 26th annual National Mature Media Awards Program. 

The calendar, titled “L’dor v’dor: From Generation to Generation,” received a Silver Award in the Calendar Category in the Housing Division of a competition run by the Mature Market Resource Center, a national clearinghouse for the senior market. The contest recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

“We were pleased to take part in the Mature Media Awards Program this year, and are honored to be selected as a winner,” said Gurwin Jewish CEO Herbert H. Friedman.

“We are particularly proud of this calendar, which celebrates the seniors living in our assisted living community in a very unique way. The professional portraits of our residents — many in their 90s and beyond — as well as the sage words of advice to the next generation, make it a unique and highly-requested publication each year.”

Every year, the calendar is special, said Director of Marketing and Community Relations Staci Rosenberg-Simons. “This year, we had three Holocaust survivors, a great-grandmother of 15, two couples married 68 and 73 years, one of the original advertising ‘Mad Men,’ two World War II veterans, and several others whose life experiences are just amazing. The photos are beautiful, but what makes it special is the advice they impart as a by-product of their life experiences. That’s what makes it truly special.”

Friedman said the calendar will publish its sixth issue this fall.

“Our residents look forward to it, waiting excitedly to see if they will be selected to be in this year’s publication, considering what their advice will be.” Friedman notes a video celebrating the making of the calendar is also produced, following the ‘Calendar Guys’ and ‘Calendar Girls’ from hair and makeup to the photo shoot to the interviews to cull advice.

“The residents featured in our calendar are truly an inspiration.They have lived lives filled with a wide range of rich experiences, and they offer us not only a window into the past, but a path to the future.”

The entries for the National Mature Media Awards were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.