kosher

Brach's sold; KRM reported coming to 5 Towns

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The closing of Brach's Supermarket after Pesach will not be the end of kosher shopping at its Lawrence location.

A Brooklyn discount kosher grocer — KRM / Moisha's — will pick up where Brach's left off, sources told The Jewish Star.

Brach's owner Jack Brach confirmed to the Nassau Herald on Thursday that the store at 11 Lawrence Lane was sold, but said he cannot reveal details — including the identity of the new owner — due to a non-disclosure agreement he has with the buyer.

"In due time they will inform us all what they have in store. Literally," the Brach family said in an advertisement published on Thursday.

KRM / Moisha's, owned by Mosha Binik and Barry Binik, declined to comment.

"We are … thrilled that the baton is being handed to someone whose culture of offering the kosher consumer the best possible value on the finest goods is not just a marketing tactic, but a mission," the Brach's family said.

KRM Kollel Supermarket is a massive discount-flavored enterprise at 1325 39th St. in Boro Park, across the street from an upscale outpost of Gourmet Glatt. Moisha's Discount Supermarket, at 315 Ave. M in Midwood, which recently underwent a major expansion and renovation, is a smaller version of KRM.

A 2014 profile of Mosha Binik in Mishpacha magazine portrayed the supermarket proprietor as a modest man devoted to providing consumers with good prices and to giving tzedahah.

The Jewish Press called Mosha Binik a "ba’al chesed extraordinaire."

Describing her visit to Binik's Midwood home for Mishpacha, Barbara Bensoussan wrote:

"I’d always assumed that behind the plain façade of his brick two-family house I would find sculpted European furniture and plush carpets. Well, gentle reader, what a surprise I had to enter and find myself in a living space more typical of a yeshivah rebbi than a prosperous balabos. There’s a well-used dining room table and crammed breakfront.

“ 'You see that couch?' says Rebbetzin Brachie Spira, one of the Binik’s four daughters, pointing to a yellow couch covered in plastic near the window. 'My parents have had that couch ever since they got married.'

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