‘Winning Edge’ confab brings Jewish biz together

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Over 160 business professionals attended last week’s Winning Edge 2014 Business Conference, which began with an introduction by Yitzchok Saftlas, President of Bottom Line Marketing Group, which organized the day-long event. 

Executive coach and sales trainer Adam Lieberman spoke on Leading and Motivating a Successful Sales Force, providing practical tools for creating and maintaining an effective sales team.  

Nachum Segal, president of the Nachum Segal Network, moderated a rapid-fire sampler of the essential points to be covered later in the day.

Next were three sets of concurrent workshops, covering topics applicable to all businesses, from start-ups to well-established firms: effective hiring, increasing productivity, strategies for growing one’s business and corporate philanthropy.

Jacob Engel, CEO of Yeda, ran a workshop focused on identifying both technical and interpersonal skills in job candidates. Yitzchok Saftlas led a workshop on developing and perfecting a successful marketing plan, offering tips and trade-secrets to his appreciative audience. The expertise and prowess of Saul N. Friedman, Senior Partner of Saul N. Friedman and Company, were evident in his illuminating workshop on taking one’s business to the next level. 

President of R. Bieler Consulting Services, Rabbi Richard Bieler, presented on the benefits of corporate philanthropy, encouraging companies to grow through giving. Jack Friedler, President of City View Commercial, kept participants’ riveted attention as he interspersed humor and wisdom in his workshop on Proven Techniques To Close That Deal.

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